Custom exhibition stands or modular exhibition stands?
Not custom is premium and modular is cheap. The decision rides on shows per year, reuse goal, brand tier and three-year cost.
Not custom is premium and modular is cheap. The decision rides on shows per year, reuse goal, brand tier and three-year cost.
A visitor walking past decides stop or pass in about two seconds. Three design principles win that test.
Most visitors who walk past were never going to buy. Some would have stopped. This is about the second group.
What a stand actually costs by size band, and which line items move the number most.